Cheltenham street food company to launch new kitchen

Independent street food business ‘The Woozy Pig’ have just completed a huge fundraiser to launch an exciting new venture in Cheltenham. Offering a huge variety of street food style catering the company have revealed that after a big push they now have the funds to launch a brand new kitchen in the town centre. The move will mean that the business, that specialises in smoked BBQ, pulled meats and loaded hotdogs, will be able to come back from the coronavirus struggles bigger and better than ever.

Already a thriving business before the pandemic hit, The Woozy Pig diversified to survive the hard times and launched a fundraiser for their new project, which hit an incredible GBP6,753 in just 28 days. Get the biggest stories from across Gloucestershire straight to your inbox On the website they wrote: “Since we started in 2018, we have been popping up at a number of local breweries, festivals, events, and more recently, due to Covid-19, have needed to completely change our business, and offer ‘Woozy Pig at Home’ Kits.

These have mainly been delivered locally, but we are about to launch national deliveries.” Matt Jeffries, owner of The Woozy Pig added: “Since we started offering our home kits, we’ve massively outgrown our home prep kitchen (my parents Garage, Kitchen + Garden for Smokers/BBQs, and occasionally their drive for parking our food truck) and have been for a while, looking for a space we can set up to increase capacity, and carry on offering our at home kits.” This is where the exciting news for food fans comes in.

Mr Jeffries added: “As well as continuing our event catering side of the business (when events start happening again) We have been given a very exciting opportunity from our friends at Ritual Coffee to set up a container kitchen in their brand new unit which will allow us to do just that. “We are fitting out a shipping container complete with all the equipment we need to operate on a larger scale.”

The Woozy Pig raised nearly GBP7,000 to open up their new kitchen

He said that “once up and running” this would enable them to:

  • Continue, and increase capacity with our ‘Woozy at home kits’
  • Offer a collection service
  • Prep for events
  • Offer national delivery
  • Open up on delivery platforms (for hot food) such as just eat / Deliveroo in and around Cheltenham
  • Host collab events with Ritual Coffee, Supper Clubs, Guest Pop-ups
  • Supply small independent retailers with Woozy Pig Products

Although an opening date has not yet been confirmed, Mr Jeffries wrote that they are “aiming to open sometime in April” and “plan to use crowdfunded money to help fit out our container with the necessary equipment, furnishings and fixtures that we will need to maximise our capacity. Things like stainless steel tables, fridges, an electric griddle, oven & induction hobs.”

To find out more about the Woozy Pig visit their website here or follow them on Instagram @thewoozypig. The name ‘The Woozy Pig’ came after a boozy day at one of Cheltenham’s local food festivals ‘The Cheltenham Food Festival’ with a couple of friends, reports the Business and Innovation Magazine. Mr Jeffries said: “I love going to festivals, and for me, the food was almost as important as the bands playing.

I would always be looking at the food trucks trying to find something I had not had before.”

He said that he had trained as a chef after leaving school and was looking to get back into the industry.

After being made redundant from an office job, he decided to start a street food business.